Discover what's possible

with Microsoft Advertising

Explore how you can connect with millions of searchers not using Google.

Your website

1.64

Contoso

Elevate Your Game

Ad

Contoso

Ad

www.contoso.com

4.3/5

(199K)

Transform your everyday into a journey.

Contoso

Velocity Vibe Skateboard

$50.00

11

1.78

Contoso

Blossom in Style | Valentine's day special

Ad

Home Bliss Essentials | Your One-Stop Shop for Modern Living

www.contoso.com/fruit/coupon

AdOrder Now And Get Same Day Delivery!

1234 Street Address, City · 0.0 mi

4.3/5

(199K reviews)

1.78

Ad

1.43

Contoso

Short headline

Ad

Contoso Fashion

CloudCush Comfort Pillow

$65.00

134

Contoso Hotel

Cozy Retreat Room

$€ Price $206

Redmond

Discover unbeatable value with...

Ad

Edible Arrangements | Save On Fruit Bouquets and Baskets

www.contoso.com/fruit/coupon

AdOrder Now And Get Same Day Delivery!

1234 Street Address, City · 0.0 mi

4.3/5

(199K reviews)

Copilot in the Microsoft Advertising Platform is your everyday AI assistant for creating high-quality marketing easily and efficiently, guiding you through campaign creation, asset recommendation, and answering questions along the way.

Increase efficiency with your own advertising AI assistant

Get better returns on your time and budget with the power of AI from Microsoft Advertising

Generate more qualified leads, calls, bookings, acquisitions, or customers with AI and automation-powered campaigns focused on your specific goals. Whether you are working with a fixed budget or are trying to hit a cost per acquisition target, Microsoft Advertising gives you the control to make that happen.

No minimum fee

Only pay for clicks

Only pay for clicks

Budget by the day

Budget by the day

Control your own budget

Control your own budget

FAQ

Customers search. People enter search terms called keywords into search engines like Bing. Customers see your ad. If the keywords in your ad match a search, your ad appears next to or above search results on Bing. Customers contact you. You can configure your ad so people can call you, visit your website or go right to your door.

Microsoft Advertising can help you reach 1 billion engaged users, including millions you're not reaching anywhere else. For example, 603 million users on Microsoft are not on Instagram, 598 million users on Microsoft are not on Facebook, 270 million users on Microsoft are not on YouTube, and 122 million users on Microsoft are not on Google. Within our Bing search engine, Microsoft Advertising can help you connect with 582 million monthly users and 842 million searchers across our network. The new AI-powered Copilot can help you reach over 140 million active users daily with 69% higher click through rates, 76% stronger conversion rates, and 33% shorter customer journeys.

Your ads could appear on the top or to the right of Bing, Yahoo, and MSN search results. In addition to placements, you can choose to target your ads to different geographic regions, times or days of the week, and even demographics.

Microsoft Advertising is a pay-per-click (PPC) advertising system. You bid based on how much you're willing to pay per each click on your ad. Because webpages have a limited number of places to show ads, we auction those spaces. You're bidding against other advertisers to get your ads into the space you want. So if you bid on the keyword "shoe", you'll have to beat the bids of the other advertisers who are also bidding on "shoe". You determine how much you're willing to bid. Your ad position is based on several things, including: 1. How closely your ad and website fit with the terms that are searched (relevance). 2. How your bid compares to other bids in the Microsoft Advertising auction. 3. How strongly your ad has performed in the past and how often it has been clicked (click-through rate). The stronger you are in these areas, the better your chances of winning the top ad position.

All types of businesses can find value and success with Microsoft Advertising. Whether you're focused on local calls and foot traffic, or want to drive traffic to your website from across the country or around the world, Microsoft Advertising has solutions for you.

Your ad position is influenced by various factors, such as ad relevance and historic performance, in addition to your bids. To lower your bid and still keep winning a good ad position, you can try optimizing your campaign performance and enhance your ad relevance. That would lower your cost per click and help maximize your results within your budget.